Summary
Ideas
inspired by The Tipping Point: How Little Things Can Make a Big DifferenceThe Power of Context: Location/Environment
Context is not all about people though. The environment plays an enormous role in whether a product survives and flourishes as well. Once again humans have a strong subconscious response to the enviro
5 saves- inspired by The Tipping Point: How Little Things Can Make a Big Difference
The Power of Context: People
You can have it all lined-up: great product, great marketing, the stickiness factor, and then have it in the wrong context. Context is so important. People are so much more subconsciously aware of the
3 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
Stickiness Factor
Having connections, information, and sales are great. But your product won’t last if it doesn’t have the Stickiness Factor. There are many aspects to the stickiness factor and creating a sticking prod
5 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
Salesmen
So maybe you have a Connector that has a person in every walk of life to connect you to, and perhaps you have a Maven that can spread the information and get information for you on what’s happening in
3 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
Mavens
Mavens are another select set of elite social networking persons. They have this uncanny ability to collect massive amounts of knowledge. Mavens then use this massive amount of knowledge to barter. Th
2 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
Connectors
Connectors are the people that have connections; their personalities make them collectors of people. People who are Connectors have a special gift of bringing the world together; they can float from c
4 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
The Law of The Few:
The truth is that the law of few reflects that there are only a few select types of people that can create contagion. These types of people are Connectors, Mavens, and Salespersons. Each category has
6 saves - inspired by The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point Defined
The Tipping Point is a term used to describe the moment when something changes irrevocably. It could be the moment a fashion trend catches on, the moment a show lights up the charts, the moment a book
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